It’s What I Like

Divetrea Whitaker

Abstract


Previous research has been done regarding attraction and persuasion, much of which yields significant findings between the two. This study expands on the overall question that researchers have been asking; is there a relationship between people’s perceived attractiveness and their likelihood to persuade others? We used photographs of five men and five women that we pretested for perceived attractiveness. Participants then answered a survey with various questions centered on how likely they would be to be persuaded by the person in each photograph. Consistent with our prediction, we found a positive correlation between perceived attractiveness and likelihood of persuasion. Future studies might investigate gender differences to see if there is a difference in ratings of attractiveness and persuasion between men and women.


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