Good Problems: How Excellence in Execution Leads to Greater Operational Difficulty
Keywords:
ROTC, organizational growth, strategic managementAbstract
Lieutenant Colonel Alexandria Watson is the commander of the Air Force Reserve Officers Training Corps (AFROTC) Detachment 772 at Charleston Southern University. She took over an anemic detachment, and she has grown the corps of cadets nearly six-fold in two years. By all measures, she has been very successful, but new challenges have sprung from her success.
Watson has assembled a team, gained support from the university and the Air Force for an expanded program, and managed her way to phenomenal growth, but success has led to new problems related to coordination, staffing, and overcrowding.
The case that follows demonstrates how effective execution helped Lt Col Watson and her team achieve these results and it allows students the opportunity to consider what she and her staff must do to manage their newfound success.
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