Dan's Trucking, Inc.

Authors

  • Sylvanus Ogburia Alabama A & M University
  • Marshall Chimwedzi Alabama A & M University
  • Danielle Ramirez-Barnes Alabama A & M University

Keywords:

small business, entrepreneurs, competitive position

Abstract

This case describes the development of a small owner-operator trucking company. Most small beginning entrepreneurs sometimes develop inflated expectations of their business and when these expectations are not immediately met they become highly disappointed. Dans Trucking case illustrates one of those situations. The case is intended to teach the range of options available to a firm in a declining competitive position.

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Published

2021-03-09

Issue

Section

Cases