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Consuming Code: Use-Value, Exchange-Value, and the Role of Virtual Goods in Second Life


 
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1. Title Title of document Consuming Code: Use-Value, Exchange-Value, and the Role of Virtual Goods in Second Life
 
2. Creator Author's name, affiliation, country Jennifer Martin; The University of Western Ontario; Canada
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) consumption; Second Life; use-value; exchange-value; symbolic-value
 
4. Description Abstract In recent years, there has been significant growth in consumption of commodities in virtual social worlds, such as Second Life, and in the economies that arise from this practice. While these economic systems have been acknowledged and studied, there remains relatively little understanding of the reasons why individuals choose to purchase such goods, despite the fact that reasons for consumption are strong enough to drive a virtual goods industry with annual profits in the millions of dollars. Virtual goods, the author argues, meet no immediate needs for avatars or individuals and, as such, are purchased based exclusively on their exchange- and symbolic-values. Due to the graphical nature of Second Life and the consequent visibility of commodities within the environment, these reasons for purchasing virtual goods are explored in terms of their roles for users, and especially in terms of their potential for expressing wealth, power, status, individuality, and belonging. As such, this paper considers the roles of consumption in a way that relies on and further illuminates theories of consumption and value with respect to virtual environments and commodities.
 
5. Publisher Organizing agency, location Journal of Virtual Worlds Research
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2008-11-09
 
8. Type Status & genre Peer Reviewed Research Paper
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://journals.tdl.org/jvwr/index.php/jvwr/article/view/300
 
10. Identifier Digital Object Identifier (DOI) https://doi.org/10.4101/jvwr.v1i2.300
 
11. Source Title; vol., no. (year) Journal For Virtual Worlds Research; Vol 1, No 2 (2008): Consumer Behavior in Virtual Worlds
 
12. Language English=en en
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c)