Vol 1, No 2 (2008)

Consumer Behavior in Virtual Worlds

Issue Editor: Natalie Wood, Saint Joseph’s University, Philadelphia

With so many people making the virtual leap many marketers are eager to join them and stake their claim in this new landscape. Unfortunately for many their efforts have failed to live up to expectations and they have since withdrawn. So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success? In this issue we aim to stimulate dialogue by exploring what, if any, differences exist between real world and virtual world consumer behavior. Topics addressed include body image, virtual goods and brand value.

Table of Contents

Issue Editors' Corner

Guest Editor's Introduction
Natalie Wood
PDF

Peer Reviewed Research Papers

Jennifer Martin
PDF
So Ra Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, Sunran Jeon
PDF
Paul R Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, Michael Bone
PDF
Robert E. Boostrom, Jr.
PDF
Lyle R Wetsch
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Research Papers

Enrique Becerra, Mary Ann Stutts
PDF
Handan Vicdan, Ebru Ulusoy
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Jeremiah Spence
PDF

“Think Pieces”

Douglas R Dechow
PDF
Michel Maffesoli
PDF
Lori Landay
PDF
Yohan Launay, Nicolas Mas
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Gilson Schwartz
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Yesha Sivan
PDF