Vol 5, No 3 (2012)

Managerial and Commercial Applications

Issue editors: Shu Schiller, Wright State University, USA; Brian Mennecke, Iowa State University, USA; Fiona Fui-Hoon Nah, Missouri University of Science and Technology, USA.

The intriguing potential of virtual worlds has attracted a significant amount of scholarly work in the business research domain. As much as we recognize the invaluable contribution made by scholars in this area, we also see the need for more research that can offer visionary perspectives to shape the future design and use of virtual worlds. Through the business lens, virtual worlds are often perceived to be promising yet risky and exciting yet formidable for the use and management of individual and collaborative work. Scholars and practitioners are confronted with an apparent contradiction: on the one hand, the business case for virtual worlds appears to offer great promise; while on the other hand, the observed returns and demonstrable successes are often absent or negligible.

This special issue on “managerial and commercial applications” of virtual worlds aims to highlight research that makes a significant and novel contribution in theory and practice about virtual worlds in the business domain.

Table of Contents

Editor In-Chief Corner

Yesha Y. Sivan

Research Papers

Patrick J. Bateman, Jacqueline C. Pike, Nicholas Berente, Sean Hansen
Richard N. Landers, Rachel C. Callan
Ingrid Poncin, Marion Garnier

Assembled (rush to press papers)

Richard A Kolotkin, Maggie M Williams, Casey Lloyd, Earnest W Hallford
Jorge Peña, Matthew S McGlone, Joseph Sanchez

“Think Pieces”

Shahnaz Kamberi