Virtual Worlds, Virtual Reality, and Augmented Reality: Differences in Purchase Intentions Based on Types, Users, and Sex

Authors

  • angie marie cox Trident University
  • Indira Guzman Trident University
  • Sikha Bagui University of West Florida
  • Kenneth Cromer

DOI:

https://doi.org/10.4101/jvwr.v10i1.7247

Keywords:

Theory of Reasoned Action, Flow Theory, Virtual Worlds, Consumer Behavior, mented Reality, Virtual Reality, Gender, Social oriented users, Game oriented users

Abstract

This paper discusses the disparity between two Virtual World (VW) users groups: Social and Game-oriented users. It highlights the difference between the distinct players' behaviors and their purchase intentions in VWs. It then examines the differences in the sexes. The findings are applied to possible conditions in Augmented Reality (AR) and Virtual Reality (VR). This paper sheds light on consumers
JVWR Assembled 2017 issue

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Published

2017-05-31

Issue

Vol. 10 No. 1 (2017): Assembled 2017

Section

Peer Reviewed Research Papers

License

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