Having But Not Holding: Consumerism & Commodification in Second Life

Lori Landay


This is a brief essay, we call "think-pieces", designed to stimulate a discussion on a particular topic. For this series of essays we propose the following question:

"Consumer behavior in virtual worlds, is it really any different to the real world, or is it simply a case of 'old wine in a new bottle'?"


commodification; avatar; consumerism

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DOI: http://dx.doi.org/10.4101/jvwr.v1i2.355

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The full website for the Journal of Virtual Worlds Research can be found at: http://jvwresearch.org