Brands and Consumption in Virtual Worlds

Authors

  • Ioanna Nikolaou

DOI:

https://doi.org/10.4101/jvwr.v2i5.845

Keywords:

brands, consumption, virtual worlds.

Abstract

Virtual worlds, such as Second Life, are rapidly becoming recognized as a technology of substantial future importance for marketers and advertisers due to the great growth of Computer Mediated Communication (CMC). In recent years virtual worlds have become highly interactive, collaborative and commercial; these worlds would have the potential to be new channels for marketing content and products, integrating

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Published

2010-02-26

Issue

Section

SLACTIONS 2009 Selected Papers