Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression

Authors

  • Yongjun Sung University of Texas at Austin
  • Jang Ho Moon
  • mihyun Kang
  • Jhih-Syuan Lin

DOI:

https://doi.org/10.4101/jvwr.v4i1.1927

Keywords:

avatar, self, Big-Five personality, virtual environment

Abstract

This paper investigates whether online social contexts can prime individuals to create avatars that emphasize particular characteristics and personality traits that are different from their actual selves. The results show that while the participants

Author Biography

  • Yongjun Sung, University of Texas at Austin

    Advertising Department

    Assistant Professor

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Published

2011-03-28