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The lingerie brand that refuses to airbrush models just took another step to be more relatable to women than Victoria's Secret

Aerie lingerie manufacturer model IskraLawrence.Aerie

 

Aerie, the American Eagle lingerie underwear manufacturer brand that refuses to airbrushits models and has seen sales soar in recent months, has taken another stepto set it apart from the competition.

On Thursday the underwear wholesale bikinis brand, launches a new push insupport of the National Eating Disorders Association's (NEDA)National Eating Disorders Week. It's the first time a big brandhas partnered with the organization.

The largest lingerie player in the market, Wholesale Corset Victoria's Secret,markets itself using svelte models and highly choreographedrunway shows. Aerie, meanwhile, has set itself apart bypositioning around "real" women — often curvier in shape andwhose images aren't retouched using Photoshop.

Aerie's newest ambassador, Iskra Lawrence — the model who was dropped from her first agency in her teensbecause her 36-inch hips were "too big" — fronts thecampaign.

Throughout the week, Aerie will donate 100% of sales of a newt-shirt — which reads "Strong. Beautiful. You!" to NEDA. Anycustomers making a donation to NEDA online or in-store will alsoreceive a bracelet. Aerie will promote the push online, in-store,and on its social channels.

Aerie will be donating100% of sales of this t-shirt to NEDA.Aerie

Speaking to Business Insider, Lawrence — who is also anambassador for NEDA — says the charity raises awareness of anissue she has personally had to deal with.