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Victoria's Secret is missing out on a multibillion dollar opportunity

by underwear manufacturer (2017-08-18)


Victoria's Secret is missing out on a multibillion dollar opportunity

Victoria's Secret is the most powerful plus size black lingerie lingerie brand in theworld, controlling an estimated 35% of the market. 

But plus size satin lingerie the brand could easily drive sales by offering plussizes. 

The plus-size market is hot red lingerie worth $9 billion,IBIS Worldreported in July. Yet,like many other retailers who aremissing out on this opportunity,Victoria's Secret doesn't offer larger sizes. 

Thousands of people have signedpetitionsin recent months for plus size babydoll nighties Victoria's Secretto offer larger sizes.

The largest panty size it offers is XL, or equivalent to asize 16. The fashion industry defines plus-size clothing as sizes12 to 24, though many retailers offer up to a size 28 to meetdemand.