TY - JOUR AU - Tomat, Luka AU - Bratec, Miha AU - Minor, Katarzyna AU - Budler, Marko PY - 2019/01/30 Y2 - 2024/03/29 TI - Daily Deals in the Mediterranean Region: A Data Analytics Approach JF - e-Review of Tourism Research JA - eRTR VL - 16 IS - 2/3 SE - Articles DO - UR - https://ertr-ojs-tamu.tdl.org/ertr/article/view/314 SP - AB - <p>Daily Deal (DD) websites have established themselves as an inventory distribution channel for hotels, yet they remain a largely underexplored topic in tourism. This paper seeks to provide insights into the nature of high-end DD websites through data analysis of individual offers’ attributes, obtained by direct observation of three main hotel-focused DD websites and one review website. The preliminary analysis of the data reveals that specialised DDs are a marketplace for quality hotels that can be considered as a semi-permanent form of a distribution channel. The outcomes challenge the currently established literature by offering a novel perspective and a more in-depth understanding of DDs and their use by the hoteliers as a marketing tool and inventory distribution channel.</p> ER -