Exploring the relationship between EU Political Opinion, Euroscepticism, and populist attitudes with destination image perception

Authors

Abstract

This study is a preliminary exploration of the relationship between populist attitudes and destination image perception. The study focused on the relationship between European political opinion and populist attitudes with destination image perception of international destinations. A European context was the focus given recent political landscape in the European Union (EU) due to 'Brexit,' issues surrounding European integration, the unresolved Eurozone and refugee crisis, and the rise right-wing populist parties. The findings suggest that individuals' political opinion about the EU is related to the destination image perception. Confidence in the EU results in a more positive perception of less popular destinations, whereas Euroscepticism results in a more negative perception of less popular destinations.

Author Biographies

Isabel Giannina Feldbauer, Middlesex University Dubai

Isabel Giannina Feldbauer is a lecturer in the field of business, social sciences and tourism at Middlesex University Dubai. She completed her postgraduate degree in Tourism Management in 2018 with best graduating student at Middlesex University Dubai. Apart from her research interests focusing on the connection between political ideology and destination image formation, which she concentrated on in her postgraduate thesis, her additional research interests now cover women in tourism and destination crisis management. 

Cody Paris, Middlesex University Dubai

Cody Morris Paris is the Deputy Director for Academic Planning and Research and Associate Professor of Social Science at Middlesex University Dubai. He completed his PhD from Arizona State University, and is a research fellow at the University of Johannesburg.

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Published

2020-12-31

How to Cite

Feldbauer, I. G. and Paris, C. (2020) “Exploring the relationship between EU Political Opinion, Euroscepticism, and populist attitudes with destination image perception”, e-Review of Tourism Research, 18(3), pp. 409–423. Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/728 (Accessed: 12May2021).