An Analysis of Local Tourists’ Perceptions towards Attraction Sites in Cape Town, South Africa

Authors

  • Kammantha Govender Marketing Division School of Economic and Business Sciences University of the Witwatersrand
  • Tinashe Chuchu Department of Marketing Management, Faculty of Economic and Management Sciences, University of Pretoria http://orcid.org/0000-0001-7325-8932
  • Eugine Tafadzwa Maziriri Department of Business Management Faculty of Economic and Management Sciences University of the Free State http://orcid.org/0000-0002-8047-4702
  • Maria Nascimento Cunha Department of Management Sciences Universidade de Aveiro

Abstract

The impact that local residents play in the promotion and marketing of a destination whether directly or indirectly can not be ignored. This is particularly associated with the the destinations’ image. The concept of destination image has therefore attracted a significant amount of attention from scholarship.  This then leads to the purpose of this study which was to investigate perceptions of local tourists towards Cape Town as a travel and holiday destination. The destination under investigation was Cape Town, one of South Africa’s largest tourist cities. The nature of this research was quantitative adoptive the survey method. A total of 270 willing respondents selected through convenience sampling participated in the study. A key finding established by the study was that destination image had significantly more influence on local tourists’ attitudes in comparison to its influence on their willingness to visit a destination. Based on the findings, implications were brought forward as well possible suggestions for futher research on the topic under investigation.

Author Biographies

  • Kammantha Govender, Marketing Division School of Economic and Business Sciences University of the Witwatersrand

    Kammantha Govender is a student in the Marketing Division of the School of Economic and Business Sciences, University of the Witwatersrand

  • Tinashe Chuchu, Department of Marketing Management, Faculty of Economic and Management Sciences, University of Pretoria
    Dr Tinashe Chuchu is a Senior Lecturer, Department of Marketing Management, Faculty of Economic and Management Sciences, University of Pretoria
  • Eugine Tafadzwa Maziriri, Department of Business Management Faculty of Economic and Management Sciences University of the Free State

    Dr Eugine Tafadzwa Maziriri is a Senior Lecturer in the Department of Business Management, Faculty of Economic and Management Sciences, University of the Free State

  • Maria Nascimento Cunha, Department of Management Sciences Universidade de Aveiro

    Prof Maria Nascimento Cunha is a Professor in the Department of Management Sciences, Universidade de Aveiro

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Published

2020-11-18

Issue

Vol. 18 No. 1 (2020)

Section

Articles

License

e-Review of Tourism Research (eRTR) is an international electronic bulletin for tourism research (ISSN:1941-5842). It comprises current tourism research articles, commentaries and reviews by industry professionals. The materials are provided for the personal noncommercial use of registered users of the eRTR, free to individuals and institutions. Copies of articles may be distributed for research or educational purpose, free of charge and without permission. However, commercial use of the eRTR or the articles contained herein is expressly prohibited without the written consent of the publisher.

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How to Cite

“An Analysis of Local Tourists’ Perceptions towards Attraction Sites in Cape Town, South Africa” (2020) e-Review of Tourism Research, 18(1), pp. 1–21. Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/598 (Accessed: 5 May 2024).