Technology is a woman’s best friend: Entrepreneurship and Management in Tourism

Authors

  • Cristina Figueroa Domecq School of Hospitality and Tourism Management University of Surrey
  • Allan M. Williams School of Hospitality and Tourism Management University of Surrey
  • Anna de Jong School of Hospitality and Tourism Management University of Surrey
  • Alessandra Alonso Women in Travel CIC

Keywords:

gender, women, tourism, technology, Technology Acceptance Model

Abstract

Technology and ICT’s are key for entrepreneurs and managers in the tourism and hospitality industry. But technology is not gender neutral and the research literature confirms women’s limited participation in high-tech organizations and positions. The aim of this research note is to show the initial results of an exploratory analysis that evaluates the relation between women’s perception of the ease-of use and usefulness of technology, and the future technological development and progress of their businesses, either as entrepreneurs or corporate entrepreneurs. The paper considers whether technology is women’s best friend, or another source of barriers.

Author Biographies

Cristina Figueroa Domecq, School of Hospitality and Tourism Management University of Surrey

Cristina Figueroa-Domecq. Marie Curie Research Fellow at the University of Surrey. Her research focuses on gender studies in tourism, especially entrepreneurship and management.

Allan M. Williams, School of Hospitality and Tourism Management University of Surrey

Allan M. Williams. Professor of Tourism and Mobility Studies at the University of Surrey. His research focusses on the relationship between mobility and economic relationships, especially entrepreneurship, innovation, productivity and migration.

Anna de Jong, School of Hospitality and Tourism Management University of Surrey

Anna de Jong. Lecturer at the University of Surrey. Her research examines social and cultural diversity with tourism development contexts; with specific focus on gender and sexuality.

Alessandra Alonso, Women in Travel CIC

Alessandra Alonso. Founder and CEO of Women in Travel CIC.

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Published

2020-01-01

How to Cite

Domecq, C. F., Williams, A. M., de Jong, A. and Alonso, A. (2020) “Technology is a woman’s best friend: Entrepreneurship and Management in Tourism”, e-Review of Tourism Research, 17(5). Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/560 (Accessed: 16January2021).

Issue

Section

Late Breaking Results