Planners’ Perception of Using Virtual Reality Technology in Tourism Planning
Keywords:virtual reality, technology acceptance model, tourism planning
AbstractVirtual reality (VR) technology has provided a new way for tourism planning and design. It not only allows planners to better implement tourism planning, but also enables tourists to experience the charm of tourist destinations or attractions on a deeper level. However, research on planners’ perception of using VR in tourism planning is still in the early stages. Based on the Technology Acceptance Model, this study conducted a depth interview with five senior tourism planners in China to explore factors that influence VR application in tourism planning. The results show that five factors have important influences on VR acceptance, including perceived ease of use, perceived usefulness, perceived cost, perceived enjoyment and perceived immersion. Among them, the first three factors can be summarized as a technical support dimension, and the last two as an emotional feedback dimension. The results provide insights for improving tourists’ virtual experience by using VR technology in tourism planning.
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