How to make guest reviews more informative? A case study of Airbnb
Keywords:Review informativeness, online reviews, peer-to-peer accommodation platforms, Airbnb, big data
AbstractSharing economy platforms like Airbnb and Uber have attracted lots of academic attentions in recent years. An important implication for hosts and platform managers is how to make guest reviews more informative. This study collects longitudinal data from Airbnb and constructs panel regression model to observe the determinants of review informativeness. The results show that providing more detailed descriptions about both properties and hosts can motivate the subsequent guests to post more informative reviews. The conclusions of this study provide implications to tourism literature and managerial insights for hosts and platform managers in peer-to-peer property rental platforms.
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