Social Media-Induced Tourism: A Conceptual Framework

  • Seunghun Shin The Howard Feiertag Department of Hospitality and Tourism Management Pamplin College of Business Virginia Tech
  • Zheng Xiang The Howard Feiertag Department of Hospitality and Tourism Management Pamplin College of Business Virginia Tech
Keywords: social media-induced tourism, conceptual framework, future research agenda, destination marketing

Abstract

As social media are becoming a primary information source for travellers, many people travel to a destination or an attraction as a direct result of being exposed to certain social media content, which can be called as social media-induced tourism.  Understanding how social media induce travellers to visit is crucial for providing insights into destination marketing and management. This research note proposes a conceptual framework to describe the conditions wherein social media-induced tourism happens and suggests a series of research questions that may be used to guide future research.

Author Biographies

Seunghun Shin, The Howard Feiertag Department of Hospitality and Tourism Management Pamplin College of Business Virginia Tech

Seunghun Shin is a PhD student in the Howard Feiertag Department of Hospitality and Tourism Management at Virginia Tech. His research interests include social media analytics in hospitality and tourism and traveller behaviour in online platforms.

Zheng Xiang, The Howard Feiertag Department of Hospitality and Tourism Management Pamplin College of Business Virginia Tech

Zheng Xiang is an associate professor in the Howard Feiertag Department of Hospitality and Tourism Management at Virginia Tech. His research interests include travel information search, digital marketing, and social media analytics in tourism and hospitality.

Published
2019-12-20
How to Cite
Shin, S. and Xiang, Z. (2019) “Social Media-Induced Tourism: A Conceptual Framework”, e-Review of Tourism Research, 17(4). Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/542 (Accessed: 13August2020).
Section
Articles