How Languages Influence Online Ratings in the Most Iconic Tourist Spots
Keywords:reviews, tripadvisor, tourism, monuments, language
Some previous studies have identified variations in online scores about hotels, depending on the nationality or language of the users, observing substantial differences in some cases. We use Tripadvisor reviews to identify differences by country and language in 15 of the most visited tourist spots in Spain, France and Italy, using a sample of more than one million reviews. Some of the differences in scores by language are similar to those of earlier studies about hotels, differing in others. We observe how language behaviors are repeated systematically; speakers of each language tend to rate all monuments in the same way, regardless of their typology or location. French, Spanish and Italians, value their national symbolic monuments very similarly to the way foreigners who visit them do.
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