Measuring the Impact of Game of Thrones on Tourism Through Online Reviews
Keywords:game of thrones, tripadvisor, reviews, tourism, film, television
We propose a new methodology for the analysis and measurement of film-induced tourism, choosing the television series Game of Thrones and its locations in Spain to implement it. We use the variation of the number of reviews on TripAdvisor and the percentage of travellers that mention the television series in their reviews as elements of measuring the impact of film-induced tourism. Preliminary results show that less popular destinations (before filming the series) are more affected by filming. Additionally, we identify that English-speaking travellers seem more motivated to visit these sites than the locals.
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