Measuring the Impact of Game of Thrones on Tourism Through Online Reviews

Authors

  • Juan Pedro Mellinas Departamento de Economía de la Empresa Facultad de Empresa Universidad Politécnica de Cartagena

Keywords:

game of thrones, tripadvisor, reviews, tourism, film, television

Abstract

We propose a new methodology for the analysis and measurement of film-induced tourism, choosing the television series Game of Thrones and its locations in Spain to implement it. We use the variation of the number of reviews on TripAdvisor and the percentage of travellers that mention the television series in their reviews as elements of measuring the impact of film-induced tourism. Preliminary results show that less popular destinations (before filming the series) are more affected by filming. Additionally, we identify that English-speaking travellers seem more motivated to visit these sites than the locals.

Author Biography

Juan Pedro Mellinas, Departamento de Economía de la Empresa Facultad de Empresa Universidad Politécnica de Cartagena

Juan Pedro Mellinas is collaborating professor at Universidad Politécnica de Cartagena. His research focuses on travelers behavior, using as source of information online reviews in websites like Booking.com and TripAdvisor.

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Published

2019-12-20

How to Cite

Mellinas, J. P. (2019) “Measuring the Impact of Game of Thrones on Tourism Through Online Reviews”, e-Review of Tourism Research, 17(4). Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/534 (Accessed: 16January2021).

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Section

Articles