The Effects of Online and Face-to-face Experiential Value Co-creation on Tourists’ Wellbeing

Authors

  • Daisy X.F. Fan Department of People & Organisations Faculty of Management Bournemouth University
  • Anyu Liu School of Hospitality and Tourism Management University of Surrey

Keywords:

online experience, face-to-face experience, value co-creation, satisfaction, well-being

Abstract

As the rapid and sustained development of the information communication technology (ICT), tourists can be constantly connected with their original environment. ICT has changed the travel experience which may further influence their satisfactions and wellbeing. The aim of this study is to investigate the impact of online and face-to-face experiential value co-creation on the wellbeing of tourists by using a mixed-methods approach. After introducing scales developed by interviews into a PLS-SEM model, this study reveals that both online and face-to-face experiential value co-creation has positive impact on satisfaction and wellbeing. The trade-off between the two types of co-creations is not significant.

Author Biographies

Daisy X.F. Fan, Department of People & Organisations Faculty of Management Bournemouth University

Dr Daisy Fan is a Senior Lecturer at Bournemouth University, UK. Her research interests include tourist-host social contact, tourists' ethnocentrism, cultural distance and cruise travel. She is a Ph.D. graduate of the Hong Kong Polytechnic University and worked in a hotel consulting company in Hong Kong prior to her academic career.

Anyu Liu, School of Hospitality and Tourism Management University of Surrey

Dr Anyu Liu is a Lecturer in School of Hospitality and Tourism Management at University of Surrey. His research interests include applied economics in tourism and hospitality, tourism and hotel demand modelling and forecast and big data analysis in tourism and hospitality.

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Published

2019-12-12

How to Cite

Fan, D. X. and Liu, A. (2019) “The Effects of Online and Face-to-face Experiential Value Co-creation on Tourists’ Wellbeing”, e-Review of Tourism Research, 17(3). Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/523 (Accessed: 16January2021).

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Articles