Smart Tourism: Effects on Consumer Experience and Business Competitiveness
Keywords:smart tourism, SMEs, consumer behaviour, value creation, competitiveness
This study analyses the effects of smart tourism on consumer experience and small and medium-sized enterprises (SMEs). Its main contribution is the integration of the demand and supply perspectives of smart tourism. The demand view considers the impact of smart consumer experience on different aspects of consumers and the moderating effects of gender. The supply view focuses on how the use of smart technologies affects different aspects of tourism SMEs (service cannibalisation, co-creation and value offerings) and the competitiveness of SMEs. The empirical study will be undertaken in the USA and Europe.
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