Assessing usability and user experience of immersive web VR platforms for tourism destinations

Authors

  • Janine Videva USI - Università della Svizzera italiana (Lugano, Switzerland)
  • Elena Marchiori USI - Università della Svizzera italiana (Lugano, Switzerland)
  • Lorenzo Cantoni USI - Università della Svizzera italiana (Lugano, Switzerland)

Keywords:

web VR, Usability and User Experience, Tourism Destination

Abstract

Until recently, Virtual Reality (VR) was considered as a niche technology due to slow advancement and high costs. However, thanks to new industry improvements, VR has started to approach the mainstream audience especially through the use of web VR, therefore becoming a new tool for communication. In this sense, due to its content richness and emotional density, the tourism industry reveals as a proper one to exploit the new opportunities coming from web VR. As a result, it becomes imperative to research usability and user experience of web VR platforms for tourism destinations. Despite this importance, standards and guidelines on the topic are still missing. This paper focuses on exploring usability and user experience issues of two web VR experiences devoted to tourism destinations, namely Petra, the ancient city in Jordan, and Bilbao in Spain. The methodology used for this research is based on two sets of VR heuristics applied to the MiLE+ usability evaluation method. Merging these two methodologies has allowed to explore both technical, application independent issues, as well as user experience-related, application dependent issues. Finally, guidelines on usability and user experience factors is proposed, as a first step towards the preparation of a complete list of guiding principles on this topic.

Author Biographies

Janine Videva, USI - Università della Svizzera italiana (Lugano, Switzerland)

Janine Videva is graduate student from the Faculty of Communication Science at USI - where she earned MSc in Corporate Communication.

Elena Marchiori, USI - Università della Svizzera italiana (Lugano, Switzerland)

Elena Marchiori is a fellow researcher and lecturer at USI. Her research areas are online tourism communication, reputation in online media, usability and digital analytics, maturity of destinations and web adoption, augmented and virtual reality in tourism.

Lorenzo Cantoni, USI - Università della Svizzera italiana (Lugano, Switzerland)

Lorenzo Cantoni is  full professor at USI, Faculty of Communication Sciences, where he is director of the Institute of Digital Technologies for Communication

Downloads

Published

2019-12-07

How to Cite

Videva, J., Marchiori, E. and Cantoni, L. (2019) “Assessing usability and user experience of immersive web VR platforms for tourism destinations”, e-Review of Tourism Research, 17(2). Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/509 (Accessed: 2August2021).

Issue

Section

Late Breaking Results