Could the Artwork in Hotels Attract More Bookings? –A Study Using the Experimental Design Method

Authors

  • Shuyu Zhou School of Hospitality and Tourism Management University of Surrey
  • Anyu Liu School of Hospitality and Tourism Management University of Surrey

Keywords:

Intention to Book, Artworks, Aesthetics, Hotel, Experiment

Abstract

The aim of this study is to examine the influence of artwork images on the website of hotels on the purchase intention of guests. Results of the experimental design show that the aesthetics appreciation, achievement and physical views of the respondents have significant positive impact on their booking intentions. The originality of the study is it liaises the aesthetics attributes with the website of hotels for the first time. The findings could provide valuable implications to hotels to improve their performance in the increasingly competitive environment.

Author Biographies

Shuyu Zhou, School of Hospitality and Tourism Management University of Surrey

Shuyu Zhou is a postgraduate student in School of Hospitality and Tourism Management at University of Surrey. Her research interests are mainly concerned with hotel operation, hotel marketing and consumer behavior in the hospitality industry.

Anyu Liu, School of Hospitality and Tourism Management University of Surrey

Dr. Anyu Liu is a lecturer in School of Hospitality and Tourism Management at University of Surrey. His research interests include applied economics in tourism and hospitality, tourism and hotel demand modelling and forecast and big data analysis in tourism and hospitality.

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Published

2019-12-07

How to Cite

Zhou, S. and Liu, A. (2019) “Could the Artwork in Hotels Attract More Bookings? –A Study Using the Experimental Design Method”, e-Review of Tourism Research, 17(2). Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/508 (Accessed: 16January2021).

Issue

Section

Late Breaking Results