Destination Platform (App) for Profiling and Personalized Guest Communication: Factors that Drive Acceptance as the Key for Success—A Field Study from Swiss Alpine Destinations

Authors

  • Nicole Stuber-Berries Institute of Tourism ITW Lucerne University of Applied Sciences and Arts Business
  • Aline Stämpfli Institute of Tourism ITW Lucerne University of Applied Sciences and Arts Business

Keywords:

destination platform, technology acceptance, entertainment

Abstract

Today, global digital platforms challenge the business models of local touristic service providers, as the creation of economic value is increasingly moving away from local providers. To redress this situation, local touristic actors and destinations need to create a superior tourist experience. This can be achieved by cooperating and accompanying the guest not only physically, but also digitally and according to his needs. This paper presents the results of a technology-acceptance study on a destination app with this purpose. Perceived ease of use, usefulness, and entertainment emerge as influencing factors for the intention to use the app in a destination.

Author Biographies

Nicole Stuber-Berries, Institute of Tourism ITW Lucerne University of Applied Sciences and Arts Business

Nicole Stuber-Berries is a senior lecturer at the Institute of Tourism of the Lucerne University of Applied Sciences and Arts. Nicole’s research interests include the usage of emerging technology and data in the tourism context to improve tourist experience, service provision, and global competitiveness particularly in the Swiss and Alpine contexts.

Aline Stämpfli, Institute of Tourism ITW Lucerne University of Applied Sciences and Arts Business

Aline Stämpfli is a Senior Research Associate at the Lucerne University of Applied Sciences and Arts, Institute of Tourism. Her research focuses on consumer behavior.

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Published

2019-12-07

How to Cite

Stuber-Berries, N. and Stämpfli, A. (2019) “Destination Platform (App) for Profiling and Personalized Guest Communication: Factors that Drive Acceptance as the Key for Success—A Field Study from Swiss Alpine Destinations”, e-Review of Tourism Research, 17(2). Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/507 (Accessed: 16January2021).

Issue

Section

Late Breaking Results