Destination Platform (App) for Profiling and Personalized Guest Communication: Factors that Drive Acceptance as the Key for Success—A Field Study from Swiss Alpine Destinations
Keywords:destination platform, technology acceptance, entertainment
Today, global digital platforms challenge the business models of local touristic service providers, as the creation of economic value is increasingly moving away from local providers. To redress this situation, local touristic actors and destinations need to create a superior tourist experience. This can be achieved by cooperating and accompanying the guest not only physically, but also digitally and according to his needs. This paper presents the results of a technology-acceptance study on a destination app with this purpose. Perceived ease of use, usefulness, and entertainment emerge as influencing factors for the intention to use the app in a destination.
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