The Association between Searching for and Purchasing Tourism Services Online

Authors

  • Sharon Teitler Regev Department of Economics and Management Yezreel Valley College
  • Shlomit Hon Snir Department of Economics and Management Yezreel Valley College
  • Shosh Shahrbani Department of Economics and Management Yezreel Valley College
  • Anabel Lifszyc-Friedlander School of Health Professions Faculty of Medicine Tel Aviv University

Abstract

The study, conducted over twenty years after online tourism services were first implemented, examines whether behavioral models regarding technology acceptance and technology adoption are still appropriate. The results reveal that today theoretical model constructs such as trust, perceived utility, perceived risk and ease of use have a negligible effect on the frequency with which individuals purchase online tourism services while searching for such services has a major impact.  Technological developments and the ease of searching and purchasing via omni-channel strategies have made these two activities almost inseparable. Therefore, technology adoption models need to be adjusted to suit the needs of tech-savvy consumers.

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Published

2019-10-15

How to Cite

Regev, S. T., Snir, S. H., Shahrbani, S. and Lifszyc-Friedlander, A. (2019) “The Association between Searching for and Purchasing Tourism Services Online”, e-Review of Tourism Research, 17(1). Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/470 (Accessed: 23January2021).

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Articles