Cinematographic image of Barcelona and the tourist consumption of the city

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Abstract

Numerous studies have considered the relevance of films as a powerful tool to generate and disseminate destination image. However, the relationship between the perceived image of a destination and the consumption of its space remains underexplored. This study focuses on bridging this gap, taking Barcelona as a case study. Firstly, a content analysis of five international films was carried out to determine the most recurrent landmarks. Secondly, official statistics from the DMO were examined to determine visitors' consumption patterns of the city. Finally, the relationship between tourist image and visitor' consumption patterns was analysed using Pearson correlation. Findings suggest that the tourist sights most visited in the city are, in turn, the places which systematically appear in the films analysed.

Author Biography

Raquel Camprubí, Faculty of Tourism Business Organisation and Management Department University of Girona

Dr. Raquel Camprubí is Associate Professor at University of Girona. She completed her PhD in 2009, focusing on tourism image formation and relational networks. She graduated in Tourism at University of Girona and Maîtrise in Ingenerie et commercialisation des produits touristiques from University of Toulouse - Le Mirail. She teaches in several master programs in tourism, and collaborates regularly with Open University of Catalonia, University of Perpignan Via Domitia and University of Montpellier. Her research interests cover tourist behaviour, destination management, tourism image and branding. She is member of the research group Organizational Networks and Innovation in Tourism (ONIT) at the Tourism Research Institute (INSETUR).

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Published

2020-12-30

How to Cite

Camprubí, R. (2020) “Cinematographic image of Barcelona and the tourist consumption of the city”, e-Review of Tourism Research, 18(2), pp. 191–214. Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/410 (Accessed: 21January2021).

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Articles