Tourism Destination Image Analysis: Integrating a Visual Methodology

Authors

  • Inderpal Virdee Prince of Songkla University

Abstract

Tourism destination image analysis and methodology has developed greatly over the decades. However, the integration of a visual methodology within word-based studies has remained limited. As a result, destination image promoters and marketers have struggled to interpret text-based results into useful promotional material. Thus, the aim of this qualitative study is to proposes a visually integrated methodology using open-ended questions, projective questions and projective drawings to analyse a destination’s image. In the conclusion, the Triangulation Analysis of a Tourism Destination Image model is proposed to visually assist researchers and destination image marketers when analysing and promoting a destination’s image.

Author Biography

Inderpal Virdee, Prince of Songkla University

Inderpal Virdee’s has a Master of Business Administration in Hospitality and Tourism Management from the Prince of Songkla University and a Bachelor’s Degree in Graphic Design from Central Saint Martins College of Art and Design. His research interests are in tourism, methodological development, culture, business development, and business intelligence analysis and design.

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Published

2019-06-01

How to Cite

Virdee, I. (2019) “Tourism Destination Image Analysis: Integrating a Visual Methodology”, e-Review of Tourism Research, 16(5). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/397 (Accessed: 28 March 2024).

Issue

Section

Articles