THE ROLE OF IN-FLIGHT MAGAZINES IN PUBLIC RELATIONS: THE CASE OF TURKISH AIRLINE COMPANIES

  • Meltem Caber Associate professor Akdeniz University, Tourism Faculty
  • Seray Öztürk MsC student
Keywords: In-flight Magazines, Aviation Sector, Public Relations, Image, Loyalty, Content Analysis

Abstract

This study aims to investigate the use of in-flight magazines with the purpose of public relations (PR) in aviation sector which is an ignored area of research in tourism and travel literature. With this purpose, six image- and six loyalty-generating PR themes were firstly derived from a literature review. Following, in the case of four Turkish airline companies, in-flight magazines are content analyzed, which are published in 2017. The results showed that the most commonly used image-generating PR sub-theme was the ‘news about the company’, in general. 

Author Biographies

Meltem Caber, Associate professor Akdeniz University, Tourism Faculty
Akdeniz University, Tourism Faculty
Seray Öztürk, MsC student

Akdeniz Univesity, Social Sciences Institute

Tourism Management Programme

Published
2020-08-25
How to Cite
Caber, M. and Öztürk, S. (2020) “THE ROLE OF IN-FLIGHT MAGAZINES IN PUBLIC RELATIONS: THE CASE OF TURKISH AIRLINE COMPANIES”, e-Review of Tourism Research, 17(6), pp. 921-933. Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/345 (Accessed: 24November2020).
Section
Articles