Daily Deals in the Mediterranean Region: A Data Analytics Approach

Authors

  • Luka Tomat Department of Informatics Faculty of Economics, University of Ljubljana
  • Miha Bratec Department of (Tourism) Economics Faculty of Economics, University of Ljubljana
  • Katarzyna Minor Department of Tourism, Hospitality and Events Cardiff School of Management, Cardiff Metropolitan University
  • Marko Budler Department of Business Logistics Faculty of Economics, University of Ljubljana

Keywords:

analytics, daily deals, tourism, hotel marketing, distribution channel

Abstract

Daily Deal (DD) websites have established themselves as an inventory distribution channel for hotels, yet they remain a largely underexplored topic in tourism. This paper seeks to provide insights into the nature of high-end DD websites through data analysis of individual offers’ attributes, obtained by direct observation of three main hotel-focused DD websites and one review website. The preliminary analysis of the data reveals that specialised DDs are a marketplace for quality hotels that can be considered as a semi-permanent form of a distribution channel. The outcomes challenge the currently established literature by offering a novel perspective and a more in-depth understanding of DDs and their use by the hoteliers as a marketing tool and inventory distribution channel.

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Published

2019-01-30

How to Cite

Tomat, L., Bratec, M., Minor, K. and Budler, M. (2019) “Daily Deals in the Mediterranean Region: A Data Analytics Approach”, e-Review of Tourism Research, 16(2/3). Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/314 (Accessed: 2December2021).

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Section

Articles