The importance of environmental scanning: a study on the Brazilian hotel industry

Authors

  • César Ricardo Maia de Vasconcelos Potiguar University http://orcid.org/0000-0003-0398-5733
  • Ana Lucia Brenner Barreto Miranda Federal Rural University of the Semi-Arid
  • Bruna Gonçalves de Oliveira Freire
  • Alda Cristina Mariano Pimentel Potiguar University (UnP)

Keywords:

Brazilian hotel industry, excellence and quality in hospitality, competitive intelligence, prospective information

Abstract

Companies need systematic listening practices in the competitive environment to observe competitors and help managers in the decision-making process. Thus, the objective of this article is to analyze the strategies of the Brazilian hotel industry from the clients' perception of the quality of accommodation services. This research is also described as a mixed-method centered around delimiting the existing strategic information in hotels based on the 2017 JLL's Hotels & Hospitality Group report. Data were collected from the guests through on-site and online questionnaires and interpreted qualitatively based on the hotel chain's missions and views, and statistically from the two-way ANOVA and Tukey tests, which presented a low significance for the guests' educational training, income, and age. The objectives proposed in the hotels' strategic outline concerning the practices adopted and the experiences undergone by their guests showed some inconsistency. Hotels lack the identification of important sources of existing information in their area.

Author Biographies

César Ricardo Maia de Vasconcelos, Potiguar University

PhD in Business Administration from the Université Pierre Mendes France (Grenoble/France). M.Sc. in Business Administration from the Université Pierre Mendes France (Grenoble/France) and Management and Technology of Information Systems from Université de Genève (Switzerland). Host institution: Potiguar University (UnP), Department of Masters and Doctoral Programs.

Ana Lucia Brenner Barreto Miranda, Federal Rural University of the Semi-Arid

M.Sc. in Business Administration from the Federal University of Rio Grande do Norte – Natal/RN and PhD student in Administration from Potiguar University (UnP) - Natal / RN 

Bruna Gonçalves de Oliveira Freire

M.Sc. in Administration from the Potiguar University (UnP) - Specialist in Human Resources and Organizational Psychology from the Faculdade Integradas de Patos - FIP - Graduated in Administration from the Federal Rural University of the Semi-Arid (UFERSA) 

Alda Cristina Mariano Pimentel, Potiguar University (UnP)

M.Sc. in Psychology from the Potiguar University (UnP) - Specialist in Public Law from the Anhanguera Uniderp University and Law degree from the Faculty of Law of Cachoeiro of Itapemirim/ES.

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Published

2021-04-19

How to Cite

Vasconcelos, C. R. M. de, Barreto Miranda, A. L. B., Oliveira Freire, B. G. de and Pimentel, A. C. M. (2021) “The importance of environmental scanning: a study on the Brazilian hotel industry”, e-Review of Tourism Research, 18(4), pp. 495–524. Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/284 (Accessed: 25October2021).

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Section

Articles