Agrotourism in Malaysia: A Study of its Prospects Among Youth in Pekan Nanas, Pontian

  • Sharifah Nurlaili Farhana Syed Azhar Centre for Global Sustainability Studies, Universiti Sains Malaysia, http://orcid.org/0000-0002-2987-353X
  • Siti Nurnabilah Md Khanafi Tanaemas Agro Business Enterprise
  • Mohd Sayuti Hassan Centre for Global Sustainability Studies, Universiti Sains Malaysia
  • Suzyrman Sibly Centre for Global Sustainability Studies, Universiti Sains Malaysia

Abstract

The agrotourism industry in Malaysia has shown an increased interest among young tourists. The study aimed to explore the prospects of agrotourism among youth in Malaysia. The objective of this study is to identify the interests and needs of young people while visiting agrotourism destinations. The study focuses on a town called Pekan Nanas, Malaysia,  famous for its pineapple production. Three methods employed in the study are surveys, interviews, and document analysis. The findings show that youths enjoy agrotourism with family and friends in large numbers. To attract youth, consistent promotion and marketing need to be carried out to get the information they need. In addition, interesting activities need to be enhanced, and basic amenities should be sufficient for tourist use. This paper is hoped to provide valuable information as a baseline study to help tourism-related authorities improve the current situation in Pekan Nanas.

Published
2020-11-18
How to Cite
Syed Azhar, S. N. F., Khanafi, S., Hassan, M. and Sibly, S. (2020) “Agrotourism in Malaysia: A Study of its Prospects Among Youth in Pekan Nanas, Pontian ”, e-Review of Tourism Research, 18(1), pp. 168-185. Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/184 (Accessed: 24November2020).
Section
Articles