Cow calf consulting: Getting your foot in the door while your arm is in a cow

  • Elizabeth Homerosky Veterinary Agri-Health Services Ltd., 281121 Dickson Stevenson Trail, Rocky View County, Alberta, Canada T4B 4L5
Keywords: added-value, goals, site-visit, virtual consultant

Abstract

Providing cow-calf consulting services can add value to your clients’ operations, as well as your practice’s bottom line. When making the transition to a consultant, find a client that chal­lenges you and focus on building rapport. Ask open-ended questions in order to better understand the client’s goals and determine where you can add value. While many veterinar­ians have the knowledge and the desire to become a consultant, structuring consulting services and monetizing your time can be a challenge. Decide upon a pricing model that benefits both parties and clearly outline the agreement in a contract. Follow­ing each site-visit or virtual consult, provide the client with a 1-page document that clearly outlines your observations and recommendations. Continue to seek opportunities to provide other value-added services and never underestimate what you have to offer.

Published
2021-10-09
Section
Practice Management Sessions