Cow calf consulting: Getting your foot in the door while your arm is in a cow
Providing cow-calf consulting services can add value to your clients’ operations, as well as your practice’s bottom line. When making the transition to a consultant, find a client that challenges you and focus on building rapport. Ask open-ended questions in order to better understand the client’s goals and determine where you can add value. While many veterinarians have the knowledge and the desire to become a consultant, structuring consulting services and monetizing your time can be a challenge. Decide upon a pricing model that benefits both parties and clearly outline the agreement in a contract. Following each site-visit or virtual consult, provide the client with a 1-page document that clearly outlines your observations and recommendations. Continue to seek opportunities to provide other value-added services and never underestimate what you have to offer.