How to open doors for producers to use your services

Abstract

Becoming a successful food animal practitioner takes more human psychology than most of us care to admit. Working through individual cow medicine into a leadership role on an operation allows a more substantial veterinary-client-patient relationship (VCPR), greater loyalty from clientele, and increased profitability. Reaching this goal requires an ability to perform physical tasks while encouraging herd-based medicine. These can be accomplished by capitalizing on opportunity, being available, and then following up to develop your desired relationship.