How to win clients by taking the right samples and ordering the “best tests” for bovine respiratory disease

Abstract

Respiratory disease in nursing beef calves presents unique challenges, from recognizing disease to obtaining samples. New graduates need to be able to use a combination of basic knowledge of disease and risks as well as soft skills to advocate for diagnostics and communicate with the client. Utilizing these skills can foster trust with clients. Ultimately, there is opportunity to turn this challenging disease into professional relationships for life.