Incorporating small ruminant theriogenology in private practice

Creating a brand that keeps producing

Abstract

Today's small ruminant practitioners are expected to provide herd health and management services that require a sound understanding of a variety of species. These veterinarians spend time working with small ruminants, particularly goats and sheep. This small ruminant category also includes camelids, such as llamas and alpacas, and cervids, such as deer and elk. A tremendous amount of assisted reproductive technologies in sheep, whitetail deer and non-domestic bovids are currently being provided by non-veterinarians. The purpose of this lecture will be to familiarize the mixedanimal and small ruminant veterinarian with marketing ideas and practical advice on how to incorporate small ruminant theriogenology in private practice.