Developing Participant Satisfaction Models of Experiential Exercises in Business Education

Authors

  • Gregory H. Patton
  • Daniel Cochece Davis

Abstract

Previous business education research establishes predictive relationships between student satis-faction levels and both "utility" and "under-standing" oriented measures. The present study extends this line of research by also examining value relationships. A replication of recent AB-SEL research indicates stable findings, and an extension identifies that utility and understand-ing may actually be better predictors of how valuable students perceived a business course to be, rather than how satisfied they were with the course.

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Published

1999-03-04