Revisiting Strategy Learning in a Total Enterprise Simulation

Abstract

The learning benefits of a specific total enterprise (TE) simulation are determined by what knowledge bases are chosen and not chosen for a simulation’s design. Repeating an earlier study of THE BUSINESS STRATEGY GAME on its new edition shows this. As before, the learning of and attention to strategy ratings led to superior and large performance differences between winning, first place teams, and losing, last place teams. Other variables such as prices do not matter. The ones that do are broad or focused product line, quality, service, brand image, low cost, market share leadership, superior value, and global of focused coverage. This sort of TE simulation result is a considerable asset in defining what is learned using a specific simulation and suggesting dimensions for other designs.