Teaching Strategic Communications Online: Using Learning Outcomes to Develop a Case-Based Course

Abstract

This demonstration will show how the University of Southern California used an outcomes-based design approach to create an online course in Strategic Corporate Communications. This course used case studies as its chief pedagogical tool and resulted in higher levels of demonstrated learning than its on-the-ground predecessor. The primary focus of the demonstration will be on practical design techniques that participants can take home and apply immediately to courses they are moving online. A secondary focus will be on the actual teaching and administration of the course and the differences in demonstrated learning.