Using Experiential Learning To Integrate The Business Curriculum

Abstract

This paper presents a case study of the delivery of two integrated, experiential modules on the Business degree at a large Metropolitan university in a major northern city in the UK. The educational benefits of adopting an experiential approach and using a business simulation as a pedagogical method are outlined and discussed. The authors discuss how they attempt to generate a realistic learning environment which is designed to provide students with experience of the competitive world of business organisations. This experience enables students to develop transferable business skills in preparation for employment.