Video Case: Jet-A-Way Inc. – Focusing On Diversity and Entrepreneurial Leadership

Abstract

This session explores the uses of a new video case as an interactive and experiential learning tool for diversity and entrepreneurial leadership. The video case, Jet-A-Way, Inc.: A Family Business features Darlene Jeter, President and CEO of a recycling and disposal firm, juxtaposed with her son, Jesse Jeter, the heir apparent. Four different perspectives are provided in the video: culture and context, leadership styles and decisions, succession, and future outlook. The film is presented along with two to three different methods to create an interactive learning centered class.