The Wee Game: A Pre-Game

Authors

  • Elizabeth Murff
  • Richard Teach

Abstract

Because this is a very simplified model for empirically exploring demand relationships, the retail establishments in this game sell only one unnamed product with an identifiable fixed unit cost and a fixed allocated overhead. All sales are assumed to be cash and there is no seasonality or other perfunctory variables affect demand. Price and advertising expenses are the only variables causing demand to vary.

Downloads

Published

2014-01-10