Evaluating Business Plans in a Simulation Environment

Abstract

This paper describes a template for evaluating business plans in a simulation environment. The template incorporates rubrics to help students understand the evaluation criteria and process, and to facilitate evaluation by multiple parties (instructors, outside executives, faculty members). The authors argue that simulation research can be enhanced through the use of common scoring instruments that identify specific, observable attributes that distinguish between high and low levels of performance on simulation-related business plans.