Asia Marketing: An International Business Game

Authors

  • Chun-Chi Chuang
  • Yung-Ching Ho
  • Arthur S. K. Hsiao

Abstract

Asia Marketing is a flexible simulation set in the small size laptop manufacturing industry. Players face the challenge of making synergies of the logistic and international competition in the Asian region. The simulation offers users the following background and features.

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Published

2014-01-10