A TaxI Analysis of an International Marketing Multiple-Choice Question Bank

Abstract

Published banks of multiple-choice examination questions are ubiquitous. Many of the banks classify the questions into three levels of difficulty. The accuracy of those difficulty classifications, though, has been only sparsely investigated. This study assesses the accuracy of those classifications for a question bank accompanying a widely adopted international marketing textbook. The research employs a recently introduced statistic, TaxI, and complementary analyses associated with TaxI.