Enhancing Experiential Learning via Phased Simulation Debriefing

Aspy P. Palia


Phased intermediate and final simulation debriefing using the End Game Performance package turbocharges participant engagement and enhances learning.  Final simulation debriefing, the culmination of the participant learning experience, follows phased intermediate briefing using a problem-based learning approach on marketing concepts, performance determinants, and marketing decision support system (DSS) package usage.  Competing participant teams use marketing decision support packages to monitor and analyze team performance, identify and understand reasons for sub-par performance, and make better-informed decisions. Phased debriefing reduces uncertainty, improves understanding of underlying performance determinants, builds confidence and engagement, and motivates teamwork to identify problems, take corrective action, and exercise marketing control.

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