The Varying Difficulty Across Topics (i.e., Chapters) in Selected Marketing Texts

John R. Dickinson

Abstract


In the realm of educational measurement considerable research has focused on item analysis, most fundamentally item difficulty.  This over a period of decades.  Little research has focused on the difficulty of the object of measurement.  In a practical context, the present research investigates the variability of difficulty across topics (i.e., chapters) in selected marketing texts.  That variability is found to be considerable with implications for professors and authors.

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Copyright (c) 2019 John R. Dickinson

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