Addressing the Crisis in Higher Education: An Experiential Analysis

Authors

  • Bryon Chadwick Geddes Professor of Marketing Dixie State University
  • Hugh M. Cannon Adcraft/Simons-Michelson Professor of Marketing (emeritus) Wayne State University
  • James N. Cannon Assistant Professor of Accounting Iowa State University

Keywords:

marketing, service dominant logic, experiential learning, higher education

Abstract

Drawing on Buckminster Fuller

Author Biography

Bryon Chadwick Geddes, Professor of Marketing Dixie State University

School of Business, Faculty

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Published

2018-03-12

Issue

Section

Innovations and Future Directions in Education