BUSINESS SIMULATION DESIGN PRINCIPLES

Jeremy John Samuel Burnley Hall

Abstract


In Fine Art, Principles of Design are the fundamental ideas of the practice of good visual design (Lidwell et al, 2010). This paper draws a parallel for business simulations where design principles are the fundamental ideas of learning design. Just as design principles for fine art enable a critical and objective analysis of a painting, it is suggested that the design principles discussed here will help organisations and users critically and objectively analyse a business simulation. The principles should help the designer to meet the needs and wants of the organisational user, participants and tutors. All principles are important to the simulation designer but the other groups have differing needs and concerns and for them the principles vary in importance before, during and after use. Also, the principles are interacting, interdependent and at times conflicting. Although the principles are discussed in the context of business simulation design they may be of use for other forms of experiential learning and, with thought, be of use to other learning initiatives.

The design principles discussed here focus on ensuring learning effectiveness, efficiency, engagement, legitimacy and how the business simulation functions holistically.


Keywords


Learning Effectiveness, Efficiency, Engagement, Legitimacy, Synthesis, Business Simulation Design

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References


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